Tuning In To Social Video: How Entertainment Brands Are Engaging Viewers

Tuning In To Social Video: How Entertainment Brands Are Engaging Viewers

This fireside chat with Gabriella Mirabelli of Valence Media and Senior Vice President, Nickelodeon Social & Digital Video, Kristin Mirek unpack Gabriella’s weekly examination of broadcast and cable content providers video programming across Facebook, Instagram and YouTube — and reveals how & why Nickelodeon is coming out on top. Learn how brands experimenting in the rapidly evolving medium of social video are changing the ways audiences relate to television marketing and promotion. Join us to learn the best practices for successfully competing in the social video ecosystem.

Gabriella Mirabelli, EVP, Consumer Insights & Brand Strategy, Valence Media

Kristin Mirek, SVP, Nickelodeon Social & Digital Video Strategy, Nickelodeon