Stacie M. de Armas is Senior Vice President Inclusive Insights & Initiatives and a Leader within Nielsen’s Diversity, Equity & Inclusion practice. She is an inclusion & identity researcher, consumer behaviorist, and subject matter expert on diverse communities. Specializing in data at the intersection of community, advocacy & entertainment, she is responsible for producing inclusive thought leadership and new research initiatives on diverse consumers and audiences.
She joined Nielsen in 1998 and has served in many roles related to multicultural marketing. She sits on the Hispanic Marketing Council Board of Directors as well as Google’s 21st Century Multicultural Marketing Council and has been the recipient of industry honors for her work in diversity marketing.
Stacie is an adjunct professor of qualitative research at California State University Los Angeles and California State University Northridge. She received her Master’s degree in Business Administration with a focus on marketing from Texas A & M. Stacie is a first-generation Cubana and lives in Los Angeles with her two children.