Jeni Hatfield Benhain joined Whip Media Group in 2018, helping to shape the launch of its B2B consumer insights product, CVM Insights.
The Whip Media Group companies, including Mediamorph, TV Time and TheTVDB, offer a unique, integrated solution that empowers the world’s leading media and entertainment organizations to intelligently deliver, optimize and monetize their content.
In her current role, Jeni works with the company’s CVM Insights clients to maximize the value of the data and inform strategy throughout the content lifecycle. Prior to joining Whip, Jeni spent 15 years working in the B2B marketing space.
Most recently she led marketing efforts for the nationally-syndicated business news program, Marketplace, where she worked across editorial, giving and sponsorship teams to elevate the mission of this popular public radio program.
Before this, Jeni had a strong history in developing marketing strategy and events for major trade and professional organizations, including NATPE, The Plastics Industry Association, and the U.S. Chamber of Commerce.