madd entertainment

NATPE V-Front™ presents
MADDNEXT with MADD Entertainment


MADDNEXT BRINGS THE LEADERS OF TURKISH DRAMA TO YOU

November 3 NATPE V-FrontTM Event Features New Series
from Ay Yapim, MF Yapim & Medyapim

ISTANBUL, October 21, 2020 —  MADD Entertainment, the world’s leading distributor of Turkish dramas, is pleased to announce its second MaddNext for November, 3 2020.  MaddNext is a special online event for broadcasters, journalists and other media professionals who want to keep up with the latest trends in Turkish drama.  This session of MaddNext focuses on four new hit series:  LOVE IS IN THE AIR by MF Yapim, THE AGENCY from Ay Yapim, A WOMAN SCORNED from Medyapim and ABANDONED from Medyapim and MF Yapim together. The free event is organized as part of NATPE V-Front, and interested professionals can register online at NATPE Virtual by clicking here.

Over 400 media professionals from 82 countries attended MADD’s first NATPE V-Front™, testament to Turkish drama’s global importance.  In addition to presenting some of Turkey’s freshest new content, MaddNext is an opportunity to hear directly from the leaders driving Turkish drama.  Moderating the panel will be MADD Entertainment Managing Director Ateş İnce, who will be joined by Ay Yapim CEO Kerem Çatay, Medyapim President Fatih Aksoy and MF Yapim General Manager Asena Bülbüloğlu.  Attendees can expect a lively discussion of current trends in Turkish drama and the global market, in which Turkish drama plays a crucial role.

Of course, content is king at MaddNext, and this session will be no different, with a focus on four of the newest, hottest series lighting up Turkish airwaves today. 

First up is the hit series LOVE IS IN THE AIR from MF Yapim, which premiered on Fox this summer.  The romantic drama has dominated Wednesday nights ever since, with top ratings across all demographic groups — including an average 23 share in the coveted +20ABC1 segment.  Remarkably, the show’s popularity has even carried over to countries where it is not yet broadcast — including Chile, Argentina, Italy, Spain and Brazil — where LOVE IS IN THE AIR is a trending topic on social media every Wednesday night.

LOVE IS IN THE AIR brings together an unlikely pair who initially hate each other but must pretend to be a couple, and their developing love drives the story.  Joining MaddNext are series stars Kerem Bursin (The Heart of the City, Matter of Respect) and Hande Erçel (Sunshine Girls, Hayat), who at this point must be considered one of the world’s most popular on-screen couples. 

Next up is THE AGENCY, Ay Yapim’s behind-the-scenes drama about a top talent agency serving Turkey’s biggest stars.  Based on the international hit series Call My Agent from France 2, THE AGENCY premiered just over a month ago on Star TV.  Each episode features cameos from real-life celebrity actors like Tuba Buyukustun (Brave & Beautiful), Hazal Kaya (A Girl Named Feriha, Our Story) who supplement an all-star ensemble cast of agents, rising stars, and wannabe celebrities in the dog-eat-dog of Turkish drama.

Joining the discussion will be two of THE AGENCY’s series regulars, Bariş Falay (Ezel, Medcezir, Broken Pieces) and Ahsen Eroğlu (Kuzgun).  The two will talk about their careers, their on-screen dynamic, and what makes THE AGENCY such a special series.

Third we have A WOMAN SCORNED, Medyapim adaptation of award-winning Doctor Foster.  In this drama, Cansu  Dere (Mother)  gives a gripping married woman story who catches her husband, played by Caner Cindoruk (Woman), in an affair and goes to extraordinary lengths to protect herself and her family.  A WOMAN SCORNED  is the most anticipated new series coming out of Turkey this season.

Finally, a much-anticipated drama debuted in October is THE ABANDONED, which features a band of orphans led by the precocious Mavi, played by international child star Beren Gökyıldız (MY LITTLE GIRL, MOTHER).  Abandoned by their parents, the orphans come together to make their own family under the watchful eye of Mahir – Erdal Beşikçioğlu (BEHZAT Ç.), the orphanage’s tough but caring director.  It is a heartwarming tale of loss and redemption — with lots of tears!

This new series comes on the heels of Medyapim’s MY LITTLE GIRL, another series featuring Beren Gökyıldız, which enjoyed amazing success around the world and especially in Latin America.  Medyapim and is on a hot streak, with a string of top-rated series over the past two years.

With its star power, industry leaders, and timeliness, the November 3 MaddNext will be the premiere market event for Turkish drama this season.  Professionals may register for free by clicking here.

About MADD Entertainment

MADD Entertainment was formed in 2018 by Medyapım and Ay Yapım, Turkey’s two leading television producers, to distribute Turkish drama to the international market.  Together the two companies account for over 400 hours of original programming each year, and their content shapes Turkey’s prime time.  This gives MADD Entertainment one of the most powerful portfolios in the business, including many different genres and Turkey’s very best talent.  All new series from September 2018 forward by Medyapım and Ay Yapım will be represented by MADD Entertainment.

Turkish drama series are very popular internationally and have helped make Turkey the world’s second-largest TV content exporter in less than two decades.  Founded in 1993, Medyapım’s trailblazing hits like GIRL NAMED FERIHA, MOTHER, WOMAN, MY LITTLE GIRL and A MIRACLE helped put Turkish drama on the map.  Ay Yapım came into being 2005, and in a short time produced some of Turkey’s most innovative and influential TV dramas, including international favorites like ENDLESS LOVE, FATMAGUL, EZEL, BLACK MONEY LOVE FORBIDDEN LOVE, PERSONA and THE CHOICE.  For more information about MADD Entertainment and its slate of top Turkish television content, visit www.madd.tv.


SPEAKERS