Marianne Vita serves as Senior Vice President, Director of Integrated Strategy & Marketing at VAB. In her role, Marianne has authored marketer’s guides and insights reports on a variety of critical industry topics including viewer engagement, OTT/streaming, cord-cutting, time-shifted viewing, and brand safety. In addition to her Strategic Insights responsibilities, Marianne managed the television industry’s first video ad campaign which featured the founders of two successful data-driven, digital-native companies detailing the impact TV advertising had on their businesses.
Prior to joining VAB, she spent nearly 20 years working within advertising agencies developing integrated media strategies across several product categories, target audiences and brand business models. She has worked with high-profile marketers such as The Coca-Cola Company, Heineken USA, Kraft Nabisco, Lowe’s Home Improvement, L’Oreal, Maytag and Dell. Her brand strategy responsibilities were end-to-end; identifying consumer insights, establishing brand portfolio management strategies, allocating budgets, crafting media strategies and creating consumer activation programs. Among her achievements was the national launch of the highly successful Dos Equis “Most Interesting Man in the World” campaign.
The experience of working directly with marketers and brand leaders informs her point of view when developing insights reports and guides, ensuring all VAB content is relevant, clear and actionable.
Marianne is a recipient of the Universal McCann Truth Well Told Award. Additionally, she has trained teams on management skills, leadership and the art of storytelling for business. She earned her Bachelor of Arts degree in Political Science from Barnard College of Columbia University. Marianne resides in Brooklyn with her husband and daughter.