Multiplatform programming- How WHATS’ON/WO Program is helping AMC solve this challenge

How to accomplish your short, medium and long-term multiplatform content management objectives? Join us in this session where we will lift the veil over an inspiring project that is currently in progress at AMC.

As AMC is launching 2 new linear channels, they are implementing WHATS’ON / WO Program for both linear and nonlinear scheduling, for their short, as well as long term planning. What is the impact of having both the linear and nonlinear schedules managed by a single system? What kind of flexibility does this provide? How to efficiently manage the life cycle of content as it moves from platform to platform with changes in price, authentication and downloadability? What about promo planning, secondary events, and the metadata process? Integrations with Ad Sales, Rights, MAM and Playout? And how easy is it now to launch new channels?

Discover how WHATS’ON / WO Program is adding value to the AMC operations, both from a functional and project point of view.



At MEDIAGENIX we enable media companies, such as broadcasters, content providers, platform and telco operators, to grow in the fascinating and ever-changing media landscape. We do this by delivering innovative solutions that optimise their management of VOD and linear channels, and the life cycle of their content.

Our integrated software suite WHATS’ON has developed into the most advanced broadcast management platform, the backbone of media operations.

We are a strong tribe that speak up, dare, share and keep promises made. Agile, and inspired by our very close and longstanding cooperation with our customers, we take pride in constantly developing, expanding and optimising our solution. Our continuous efforts to delight the customer further strengthen our leadership in Europe and expansion worldwide.

We develop our software in a pure OO environment. The Agile development methodologies enable us to rapidly introduce new techniques and services. New developments are a permanent part of our activities and we aim to keep our software building method as efficient and pleasant as possible.

George Phillips
Vice President Multiplatform Strategy
AMC Networks