With more than 20 years of experience in the media, entertainment and technology sectors, Rose Adkins Hulse founded and serves as CEO of the highly selective, curated app-based streaming aggregator, ScreenHits TV (SHTV).
Hulse started the London-based aggregation service in March 2020 with a soft launch, which followed its transition from serving as a successful B2B aggregator for the entertainment industry the previous eight years. With many of her studio clients shifting their focus to the consumer streaming market – a trend she began to notice several years earlier – the longtime entertainment corporate development and distribution executive set out with a vision to create an independent aggregation service solely focused on making the consumer experience easier.
Overcoming a number of barriers for a diverse woman of color who was not seen as being part of the tech industry, Hulse leveraged her corporate, startup and entrepreneurial skills to develop and officially launch ScreenHits TV in April 2021. Having raised more than $6.2 million in capital and recruited 25 top industry executives – up from six previously – SHTV has secured partnerships with major U.S., UK and German content providers such as NBC Universal, Sony Pictures Television, Lionsgate, BBC, iPlayer, Channel 4, ITV Hub, BFI, ATP TV and AMC Networks, among others
Today, SHTV operates in the U.S., UK and Germany with 500,000 subscribers. It is on track to hit one million subscribers by year’s end and to be in 22 countries next year across Europe, the Indian sub-continent, Latin and North America. In the U.S., SHTV currently houses 32 streaming services including Netflix, Amazon Prime, Disney +, Paramount + and Hulu.
Her burgeoning company is building out desktop, tablet, smart TV and mobile platforms, all designed to let consumers overwhelmed by the sheer number of SVOD and AVOD services integrate all of their best streaming apps in one place, easily bundle them and earn discounts on the content and platforms they like the most. The latest addition is the social feature TV Friends, which enables users on its mobile and tablet apps to see and rate what their friends are watching.
Hulse started her career in politics in 1998 as an analyst for Los Angeles Mayor Richard Riordan, for whom she organized international trade missions while working closely with the movie and TV industries on incentives to film locally. She soon transitioned to the entertainment industry as director of corporate relations for the TV marketing association Promax & BDA, senior promotions manager at The Hollywood Reporter, director of corporate development for the Sundance Film Festival and director of studio partnerships for NBC Universal’s film and DVD divisions. Later, while serving as EVP of business development for Argentina’s regional film production company Indiecito/Illusion Studios, Hulse contributed her time to the Buenos Aires kids’ non-profit FOCO to raise funds for local community centers in disadvantaged communities.
Prior to forming her own business, Hulse helped lead the expansion of Audio Network, one of the world’s largest independent creators and publishers of original music for use in film, TV, advertising and digital media, into the U.S. as VP of development from 2010-12. The successful expansion ultimately resulted in the company’s $215 million sale to Entertainment One in 2019.
Hulse is one the 80 senior-level film, TV, video game and digital leaders chosen for the British Screen Forum, which examines the evolving media landscape, emerging technologies, policy and the regulatory environment; a member of OTT.X (formerly the Entertainment Merchants Association); a steering committee member of DEG – Digital Entertainment Group, which supports new formats and media platforms, along with direct-to-consumer content and device manufacturers; and serves as an advisory board member of TRIC, a non-profit that for nearly a century has raised money for good causes through social events and the high-profile TRIC Awards, while promoting mutual understanding and goodwill among those in broadcast technology and related industries across TV, radio and online platforms.
A frequent speaker at entertainment industry conferences and events, Hulse balances her growing business with her family and a steadfast determination to speak out against racism and – in her quest to improve equality, diversity and opportunity – the challenges women of color face both in the tech world and capital markets.
She is also active in many charitable and arts causes including the Malaika Charity, offering the people of the Democratic Republic of the Congo access to electricity, clean water and educational facilities; New York’s Bowery Mission, which supports the homeless; and serving on the board of the poverty fighting Foundation for International Community Assistance.
Hulse, who is married to George Hulse and raising two children in the UK, attended USC and received a BS degree in business administration from California State University, Northridge.