As Chief Investment Officer for PMX US, Shelby Saville is responsible for setting and driving the centralized investment strategy for Publicis Media. She closely collaborates with investment leads across Spark Foundry, Starcom, Zenith and Performics to find the most strategic investment opportunities for the group, as well as ensure the best integration of the brands’ digital, data and content capabilities across platforms and audiences.
A steadfast and innovative leader, Shelby is known throughout the industry as a trailblazer in digital strategy. She is constantly challenging current digital models in an effort to achieve better integration with other media channels. Additionally, she is dedicated to fostering a culture of flexibility by promoting beta-testing and consumer-focused campaign management that can change instantaneously – much like today’s consumer.
Shelby’s work has garnered attention across the industry due to her willingness to break the mold and test new approaches to produce more effective results for clients. Respected by colleagues, partners and clients alike, Shelby has garnered numerous accolades, including an honor in the prestigious Adweek 50 list of professionals who are “indispensable to their companies and wield influence across the advertising industry.” Most recently, she was the 2021 recipient of the Chicago Advertising Federation’s prestigious Silver Medal Award, which honors an outstanding advertising or marketing leader in Chicago who has achieved significant success, raised the standards of the advertising profession and contributed greatly to the overall industry.