Video from NATPE’s event is presented in the day’s agenda,
found below.






AGENDA

POD-1 – TARGETING FANS, AUDIENCES AND CONSUMERS (12:00pm to 2:00pm)

12:00 pm ET Opening Remarks The conference is officially opened with welcoming remarks by NATPE’s President and CEO.
Host: JP Bommel, President and CEO, NATPE

12:05 pm ET AFTERNOON KEYNOTE CONVERSATION – The Big Deals of Advertising This leading advertising executive shares a perspective on the outlook for 2022. What do brands want? What are media buyers requiring? How is Streaming changing the media conversation?
Moderator: Brian Steinberg, Editor, Variety
Keynote: Laura Molen, President, Ad Sales & Partnerships, NBCUniversal Media, LLC.




12:30 pm ET Streaming Content Directly to Consumers This panel of streamers, programmers, and service vendors focuses on how industry members are collaborating to bring content to a new level for viewers via direct-to-consumer streaming options.
Moderator: Jeffrey Cole, Founder and Director, Center for the Digital Future
Panelist: Greg Bernard, Director of Content Acquistions, VIZIO
Panelist: Chelsey Rushworth, SVP, Global Sales, Livelike
Presenter: Chris Martin, Co-Founder and President, Sator
Panelist: Kevin Parks, Senior Director, Field Engineering, Zixi




1:00pm ET Attracting Viewers and Retaining Subscribers This panel addresses the biggest marketing challenge for the television industry – – attracting subscribers and developing strategies for retaining them month to month. This panel of executives from streaming platforms, programmers and marketing service vendors discuss how the leverage content to attract new subscribers and keep them watching.
Moderator: Joe Schramm, President, Schramm Marketing Group
Panelist: Marco Nobili, Senior Vice President, Marketing, Data & Analytics, Paramount Streaming
Panelist: Nick Richardson, Founder and CEO, The Insights Family
Panelist: Rose Hulse, CEO and Founder, ScreenHits TV
Panelist: Jonathan Giegengack, Founder and Principal, Hub Entertainment Research




1:30 pm ET The Business Case for Diversity & Inclusion in Casting Not only is diversity and inclusion in casting the right choice ethically to create equity, it’s also good for business. In this panel, Variety Business Intelligence will examine the business drivers behind inclusive casting and representation of historically marginalized communities on screen. Leveraging its best-in-class Justice, Equity, Diversity and Inclusion (JEDI) demographic data and research, this panel will unpack the key use cases and strategies moving entertainment in the right direction.
Moderator: Mark Hoebich, President, Variety Business Intelligence (PMRC Data)
Panelist: Brett Banducci, Director, JEDI Research, Variety Business Intelligence
Panelist: Carolyn Finger, SVP, Variety Business Intelligence




1:45pm ET How Casting in Culture Attracts More Fans This second presentation reveals viewing habits of original scripted programs and series with storylines that include black actors in leading character roles.
Presenter: Stacie de Armas, Senior Vice President, Diverse Consumer Insights & Initiatives, DE & I Practice, Nielsen




POD-2 ADVERTISING AND PARTNERSHIPS (2:00pm-3:00pm)

2:00pm ET The Evolution of Media Buying and Its Impact on Brands The recent transformation of television delivery direct-to-consumer has changed the ecosystem for media buying from strictly demo-based to now also include the influence of targeted audiences. This panel of media executives share their perspectives for the growth and changes we can expect in 2022, and how these changes influence the content audiences will watch this year.
Moderator: Marianne Vita, SVP, Director of Integrated Strategy & Marketing, VAB
Panelist: Brian Doherty, SVP, Ad Sales, CW
Panelist: Catherine Warburton, EVP, Chief Investment Officer, dentsu X
Panelist: Shelby Saville, Chief Investment Officer, PMX U.S.




2:30pm ET How Television is Becoming a Part of the Podcast Movement This panel brings together leaders across the podcast ecosystem who are at the forefront of its movement into television. They will focus on the value of podcasts as a springboard for television program development, as a way to build deeper connections with television audiences, and as an opportunity for television networks to create original content in a new medium.
Moderator: Rebecca Jarvis, Chief Business, Technology & Economics Correspondent, ABC News
Panelist: Donald Albright, Executive Producer and Co-Founder, Tenderfoot TV
Panelist: Becky Rho, Director of Podcasts & Digital Production, HBO Max and HBO
Panelist: Aaron Hart, Head of TV & Film, Wondery
Panelist: Oren Rosenbaum, Partner and Head of Audio, UTA




POD-3 NATPE LATIN CONFERENCE (3:00pm-4:30pm)

3:00pm ET Welcoming Remarks          
Host: JP Bommel, President and CEO, NATPE

3:05pm ET ICONO Award Presentation and Keynote Interview          
Moderator: Anna Carugati, Group Editorial Director, World Screen
Keynote: Cris Abrego, Chairman of the Americas, Banijay and President and CEO, Endemol Shine Holdings, Banijay Americas




3:30pm ET The Power of Latin Distribution This panel discussion focuses on the newest opportunities for content distribution throughout LATAM and US Hispanic markets. Hear what the industry can expect in 2022 as streaming platforms expand throughout Hispanic and Latin markets.
Moderator: Court Stroud, Co-host/Executive Producer, The Revolución Podcast
Panelist: Karsten Amlie, SVP, Content Distribution & Business Development, Estrella Media
Panelist: Jorge Fiterre, Founder and Partner, Condista
Panelist: Isabel Rafferty, CEO and Founder, Canela Media




4:00pm ET A C-Suite Conversation with the LATAM Leaders in Content This panel of C-Suite executives, who are from LATAM leading content providers, share their perspectives for growth of the industry in 2022. Each executive will focus on different areas of growth from production of original content to markets of distribution, and the pursuit of new audience segments in Latin markets worldwide.
Moderator: Fabricio Ferrara, International Business Director, Prensario International
Panelist: Alejandro Uribe, Chief Executive Officer, EXILE
Panelist: John Rossiter, EVP, Distribution & Networks, Latin America, Sony Pictures Television
Panelist: Peter Markham, CEO, Estrella Media



NATPE THANKS OUR SPONSORS AND PARTNERS

The Daily Television
FormatBiz
Videoage International
World Screen
New York Women in Film & Television
Señal News
Westside Digital Mix