Defining the New Normal for Theatrical Releases

Streamed live on July 8, 2020.

While COVID-19 has impacted the entertainment industry in ways never before imagined, the hardest hit segment is the theaters. The use of ‘straight-to-home’ distribution strategies during the worldwide pandemic has changed the well-established theatrical release window.

TV viewership is up exponentially and, with theaters closed, studios have pivoted to PVOD opportunities. When theaters do re-open, will consumers return and feel comfortable in a theatrical group setting with social distancing guidelines in place?

This virtual session will present research results detailing under what conditions U.S. moviegoers will return to theaters, plus opportunities for PVOD releases in the home entertainment space.

We will also explore early consumer sentiment and behavior around the PVOD experience, including how genre, household make-up and the price-to-value equation differ based on generation, family status and frequency of movie-going.

The new normal in a post COVID-19 world is likely to look very different and have far reaching implications for distribution, pricing and marketing.


Alex Von Krogh
Vice President Data Sales
Whip Media Group

Alex von Krogh is a media industry consumer insights expert who has helped shape data innovation strategies for some of the world’s largest entertainment organizations.

The Whip Media Group companies, including Mediamorph, TV Time and TheTVDB, offer a unique, integrated solution that empowers the world’s leading media and entertainment organizations to intelligently deliver, optimize and monetize their content.

Prior to joining Whip, Alex spent ten years at Nielsen, most recently serving as Director of Business Development for the Non-Traditional Group in Nielsen’s Watch organization.

During his tenure, he managed Nielsen’s relationship with companies focused on talent, branded integration, licensing, and marketing to help integrate Nielsen data into their core businesses.

Before Nielsen, Alex held leadership positions at Telephia, taking the company from a startup to an established company positioned as the industry standard in mobile measurement. Telephia was acquired by Nielsen in 2007. A Stanford University alum, he currently resides in Los Angeles.


Jeni Hatfield Benhain
Director, Data Solutions
Whip Media Group

Jeni Hatfield Benhain joined Whip Media Group in 2018, helping to shape the launch of its B2B consumer insights product, CVM Insights.

The Whip Media Group companies, including Mediamorph, TV Time and TheTVDB, offer a unique, integrated solution that empowers the world’s leading media and entertainment organizations to intelligently deliver, optimize and monetize their content.

In her current role, Jeni works with the company’s CVM Insights clients to maximize the value of the data and inform strategy throughout the content lifecycle. Prior to joining Whip, Jeni spent 15 years working in the B2B marketing space.

Most recently she led marketing efforts for the nationally-syndicated business news program, Marketplace, where she worked across editorial, giving and sponsorship teams to elevate the mission of this popular public radio program.

Before this, Jeni had a strong history in developing marketing strategy and events for major trade and professional organizations, including NATPE, The Plastics Industry Association, and the U.S. Chamber of Commerce.