NATPE Webinar with
Whip Media Group:

Streaming Wars Reset: The Impact of Bundles, Brands and Business Models on Consumer Purchase Intent

Virtual Session is on
Thursday, October 29, 2020

12 PM – 1 PMUS Eastern
11 AM – 12 PMUS Central
10 AM – 11 AMUS Mountain
9 AM – 10 AMUS Pacific
4 PM – 5 PMUTC

Streaming Wars Reset: The Impact of Bundles, Brands and Business Models on Consumer Purchase Intent

With all the buzz around the content in today’s streaming wars, little attention has been paid to distinguishing motivations and engagement by platform. What role does Original, library and repurposed linear programming play throughout the user engagement lifecycle? And as bundled offerings become more of the norm, (ie. AppleTV+/CBS All Access/Showtime), will this strategy truly expand audiences or merely cannibalize an already crowded field?

This webinar will provide a deep dive into the role and impact of bundles, brands and business models to attract and retain subscribers. We will present the results of 1st party research to understand audience overlap across competitive streaming services and how engagement insights differ by platform. With the growing popularity of bundles, we’ll discuss the potential additive affect and whether that impact is driven by the strength of the brand, the availability of specific types of content, or the willingness to transact and engage with yet another streaming service.

Featured Speaker: