NATPE’s The Lens: Content Meet Ups are after-work conversations around content, data, media, and tech. Each experience is held quarterly at an NYC WeWork community. This activation includes a data presentation, panel discussion + Q&A with executives from Now This, and closes with audience networking.
Topic: Engaging Millennials with News and Information Content
Advance R.S.V.P. required.
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Location: WeWork, 404 5th Avenue, 3rd FL, New York, NY 10018
Time: 6:00 PM to 8:00 PM
Leflein Associates will present data that details the shifting ways in which news and information are gathered, delivered and consumed by millennials.
Millennial Angst and the News: Millennials are avoiding news as it adds to the stress and anxiety, they already experience. We’ll analyze how and why.
Mindful Millennials: A Passion for Causes and Community: Despite being stressed, Millennials desire to connect with their community and immerse themselves in the causes they care about.
Transforming News for this Generation: The opportunity to engage with millennials through solution-based storytelling.
Invited guests will include:
Broadcasters
News Correspondents
OTT Managers
Platform Owners
Video + Podcast Publishers
Programming Executives
Web Series Creators
YouTube Content Creators
