Who Are They? What Are They Talking About? And How Does That Help My Programming?

Broadcasters are aware of the power of social media, but how do they leverage that information to enhance their audience’s engagement? In this exploration of the inflection point between platforms, measurement and programming we will provide the answers. Understanding interactions among differing demographic groups on social media is critical for programmers. Knowing the hot topics of the day, and the reach of the information across the varied platforms, can drive effective strategies for broadcasters. Our experts give you the inside look at how that information is captured and how broadcasters capitalize on the insights now available through leading edge technology.

# Chris Castallo
# Daniel Anstandig
# Howard Homonoff
# Emily Stone